If you were asked today, "when was the last time you watched an online video?", the answer would be very different to an answer you would have given five years ago. Today, almost all social media services, news pages and websites provide a growing part of their content as videos.
Consumer applications and services used by early adopters followed by the big masses, often pave the way for enterprise tools. Similarly, if someone is used to watching videos through all of their other digital services, they expect the same high level user experience from their work-related enterprise tools.
At the same time, working culture is changing globally. Millennials entering working-life expect more flexibility in terms of working hours and locations. Organisations compete for the best talent by providing possibilities to work in non-traditional office environments, or remotely such as from home. An increasing number of enterprises also spread employees out over several branch offices and are constantly looking for cost-effective alternatives to travelling.
Video communication is the answer to modern work-life challenges
It is natural for companies to move parts of their daily communication towards video communication. Along with the rapidly developing video technologies and increasing usage of smartphones, no additional hardware is required for creating, sharing and consuming video-based messages. By using a multi-device video solution, employees can easily communicate with their colleagues and customers from anywhere using their own mobile devices.
The most obvious benefit of video communication is that it can truly unify a company. Sharing videos is an easy way to collaborate between virtual groups. Seeing the person that you are working with can lower the communication noise and barriers, and give a feeling of working together towards shared objectives. Additional benefits come into play from the asynchronous nature of video communication: videos can be recorded and shared when most convenient for the sender – and watched when is best suits the recipient.
Videos are also great channel for conveying information: What if there is a technical problem at a plant somewhere further away? Instead of travelling to investigate, experts could view a video sent immediately from where the problem was observed. Furthermore, experts could record a video of how the problem should be fixed, instead of trying to describe it over the phone, in an email or travelling to fix it.
Video communication can offer significant cost savings to an enterprise. Sending employees all around the world is expensive, time consuming, and unsustainable. Most of the trainings, corporate internal communication, and some customer points of contact, for example, could more easily be carried out by sharing recorded videos. The nature of video communication instantly creates a feeling of collaboration and team building.
Video communication tools must be easy-to-use
Today, video communication is for everyone. The possibilities towards a better, and more productive work life using video communication are endless.
At the same time employees using consumer apps expect the same high-level of user experience from the work-related enterprise tools. Intuitiveness of digital services are no longer luxuries reserved only for consumer-facing apps.
If video communication seems like a potential tool within your company, the next step is to define in which situations videos could be used, and for what purposes.
Learn more how Pågen is using online videos
Pågen’s initial priority was to organise and improve their onboarding program with goal to make it more appealing, engaging and personable.
Pågen was looking for a communications solution that would reach and connect 1400 employees spread across the Nordics as well as enable better management communication, reporting, employee onboarding and training.